GOOD FAITH/BAD FAITH - TRADE MARKS AND DOMAIN NAMES
1. It is interesting to reflect on the concept of good faith and bad faith in trade mark
matters. Many trade mark professionals will be familiar with the former requirement1
– now abandoned in the New Zealand statute but not in Australia2 - that there must
be a bona fide intention to use a mark applied for.
2. The importation of bona fides/good faith has also been seen in other areas of the
law. In contract law in New Zealand, there has been academic writing and some
judicial exposition (notably by one of our famous dissenting judges, Thomas J)3 as to
whether contract law should require a general duty of good faith in the performance
of contractual obligations. Thomas J has noted that a duty to exercise good faith has
at least been asserted in the context of relational contracts such as agency
relationships, distributorships, partnerships, franchise arrangements and joint
ventures4:
“Readiness to import such a term is founded on the fact that the parties have a mutual interest in the successful performance of their agreement